ARX Robotics hires Florian Taitsch as Senior Director Marketing & Communications

People and appointments from the defence industry: since 1 September 2026, Florian Taitsch has been responsible for communications, marketing and branding at ARX Robotics. The company has newly created the position of Senior Director Marketing & Communications and is thus expanding its communications.

Taitsch has worked in the European defence industry for many years. His career began in 2004 at Airbus, where he was in charge of external communications for the group’s defence business for several years. His most recent position was four years as VP Communications and Marketing at Eurofighter Jagdflugzeug GmbH. There, among other things, he created the video format “Fighter Show”, which he developed into one of the social media formats with the greatest reach in the European defence sector.

People and appointments with a clear mandate

His task at ARX Robotics: he is to position the company even more sharply and make it more visible, while also advancing the debate on technology, security and Europe’s defence capability.

Marc Wietfeld, CEO and co-founder of ARX Robotics, comments on the appointment:

The land domain is the new centre of European defence capability. Florian Taitsch has shown what modern communications can achieve for companies in our industry today— Marc Wietfeld, CEO and co-founder of ARX Robotics

He understands technology and impact. That is exactly what we need at ARX Robotics now.— Marc Wietfeld

Taitsch himself also underlines how important autonomous systems are becoming:

Europe’s defence capability is currently being redefined, and autonomous systems for land forces are central to this. I look forward to making this relevance visible together with the team.— Florian Taitsch